CE developed a robust campaign to make the most out of bringing on one of the top influencers in the world at that time BlendJet acquired Jen Selter with a following of 40 million+ to raise brand awareness and revenue From developing creative, securing media and handling in-person activations at events like FitExpo and beyond, […]
Article by The Sunday Times and Written by Alistair Dawber Saturday February 12 2022, 6.00pm GMT, The Sunday Times Pete Davidson with Ariana Grande in 2018 and with Kim Kardashian in Beverly Hills last monthKEVIN MAZUR/GETTY IMAGES; HAKOP ARSHAKYAN/BACKGRID Pete Davidson had mayonnaise to sell and news to spread that could help him do it. Sandwiched […]
With Being more Healthy being a dominant New Years’ resolution, influencers have the unique opportunity to expand their campaigns throughout the year. With 2021 coming to a close, people have created various New Years’ resolutions pertaining to being healthy. Whether that means eating healthier, participating in intermittent fasting, or working out more, brands are […]
CEO Evan Morgenstein featured in NBC News article by Morgan Sung. The tide is turning in favor of creator pay, but is calling out brands for using allegedly plagiarized work actually helpful? Designer Cecelia Monge found herself in a spat with Converse after she accused the shoe brand of using her designs, which she submitted in […]
The one-time former inside salesperson for the NY Yankees has become one of the youngest Presidents in influencer marketing at only 26 years old. The Syracuse University graduate previously interned for CelebExperts and Founder and CEO Evan Morgenstein’s sports marketing agency PMG Sports. Morgenstein always saw something special in Brennan, tapping her to be VP of Business Development in […]
Fortune 500 mega-company Pepsi tapped Digital Renegade star, Chef Jack Mancuso, to create a specialty dish for National Chicken Wing Day. Chef Cuso, originally from Buffalo, New York, was a natural fit for this partnership, crafting a unique and unlikely flavor combination using a bottle of Cherry Pepsi to compliment his home town’s claim to […]
#FitTok is looking to you to be the next healthy summer sip. While the rest of TikTok experiments with mustard on watermelon and get their fill of pasta chips for the summer, there’s an entire side of TikTok that is constantly creating wonderful healthy food and beverages. FitTok is taking the world of summer drinks […]
More than 7 years ago, many people told me that I was crazy signing Instagram model/fitness star Jen Selter. She was a “flash in the pan”, “no substance”, “what’s wrong with social media”, and “the butt girl”. I heard all the naysayers. All the doubters. This was at the infancy of Instagram really. But, I […]
SACRAMENTO, Calif., Dec. 16, 2020 /PRNewswire/ — Rä Foods LLC Wild About Sprouts™, a fresh sprouts produce company and Ilana Muhlstein, a celebrity dietitian are teaching consumers how easy it can be to add nutrition, flavor, crunch and color to all your eating occasions this holiday season. “Wild About Sprouts™ is on a mission to reach consumers across […]
Food Renegades Meat the World, One Bite at a Time WASHINGTON, Dec. 16, 2020 /PRNewswire/ — As the rest of the world completes another trip around the sun, The North American Meat Institute (NAMI), a contractor to the Beef Checkoff, will be taking consumers’ taste buds on a trip around the world. There’s no need to book […]