What is An Olympic Gold Medal Worth?

I am constantly asked by media, companies and friends… Who are the real winners and losers of the Sochi 2014 Olympic Games?  And ultimately everyone wants to know: what is an Olympic medal, Gold, Silver or Bronze worth in marketing dollars? Robert Tuchman of Goviva recently told ABC News that Olympic 'rookies' such as slopestyle [...]

By |February 13th, 2014|Celebrity Acquisition|0 Comments

Can Celebrity Chef Paula Deen Revive Her Career?

Celebrity Chef Paula Deen finds hope with new investment by billion dollar equity firm Najafi Cos.

By |February 13th, 2014|Celebrity Campaigns|0 Comments

Branding Agency – Steak Umm – Campaign Execution

Steak-umm challenged firefighters to use Steak-umm products to create original recipes and submit them to the “Steak-umm Firehouse Challenge.”

By |February 12th, 2014|Celebrity Campaigns|0 Comments