Category: News

Every CPG founder eventually hits the same budget question: where should limited marketing dollars actually go? Traditional channels like paid social, influencer campaigns, retail promotions, and digital advertising offer predictable, scalable playbooks. Celebrity partnerships offer something different, outsized visibility, instant credibility, and the potential for a compressed growth timeline, but at a higher upfront cost […]

Structuring a celebrity equity or advisory partnership is one of the most consequential calls a CPG founder makes, and one of the most frequently botched. Get it right and you gain a strategic partner whose incentives are genuinely tied to the company’s long-term success. Get it wrong and you’re left with dead equity, mismatched expectations, […]

Every CPG founder weighing a celebrity endorsement eventually asks the same thing: is this actually going to pay off? A celebrity partnership can transform a consumer brand, or it can sit on the P&L as an expensive line with little to show for it. The difference almost always traces back to how the deal was […]

Olympic Marketing Opportunities for LA2028: The Foremost Expert in Olympic Marketing, Athlete Activations, and National Governing Body Consulting Every four years, the Olympic Games produce something almost no other marketing moment on earth can replicate: a global audience united around authentic, unscripted human achievement, watching athletes whose stories carry built-in trust, credibility, and emotional resonance […]

Every year, tens of thousands of cloud architects, developers, CTOs, and enterprise decision-makers descend on Las Vegas for AWS re:Invent, Amazon Web Services’ flagship cloud and AI conference and one of the largest technology trade shows in the world. In 2026, re:Invent runs November 30 through December 4 across major Strip venues including The Venetian, […]

Super Bowl LXI kicks off on February 14, 2027, at SoFi Stadium in Inglewood, California, the second time the venue has hosted the big game since Super Bowl LVI in 2022. Valentine’s Day weekend, Los Angeles glamour, and the NFL’s biggest stage: it’s a combination that’s already got marketers, sponsors, and event planners circling the […]