This summer, Diet Pepsi drinkers in Southern California had the enviable opportunity to have as their cash register check out person celebrity and tv/movie star, Josh Duhamel be at the checkout counter asking to share your Diet Pepsi. Unsuspecting shoppers in the greater Los Angeles ADI in July had a chance to be surprised by Duhamel checking them out. The video associated is hysterical and it illustrates just what the brand, Diet Pepsi wanted a differentiation from its big brother, Pepsi and also Diet Coke.
The Pepsi brand has a long history of signing celebrities and athletes. Pepsi has Beyonce and recently signed MLB All-Star, NY Yankee Robinson Cano. But this is much newer and fresher execution for the Diet Pepsi brand. The video capturing fans reactions is truly inspired social media and should draw a lot of views. Pepsico as a company has the experience and the financial ability to secure any celebrity. Josh Duhamel with his high profile marriage to Black Eyed Pea’s lead singer, Fergie is a great fit. Women love him and he is believable. Additionally you see his sense of humor which is always a plus in this world of over managed and under delivered celebrity endorsements!
New video of Hollywood star, Josh Duhamel shocks shoppers in July as retail employee