- With COVID underway and the need for digital content, Smithfield enlisted The Food Renegades and CE to create their first ever TikTok launch.
- Knowing the world was in a difficult place, the campaign focused on doing good and donating meals for Feeding America.
- Every video entry into the #goodfoodchallenge was a meal for someone in need
- It was so successful that the brands decided to unveil a second campaign which took place in August of 2020 and another in the winter.
Results:
- The #goodfoodchallenge led to over 41,000 tuning into a live TikTok event
- 10 Million hashtag views and 10 million meals were donated to those in need
- 1.3 Million views on a one-post per creator campaign