Tag: celebrity endorsement deals

December 2, 2015

Has Oprah Changed Celebrity Endorsements Forever?

Amongst one of the most influential and powerful celebrities worldwide, Oprah Winfrey just stepped up and changed celebrity endorsement deals in a way very few have times 70,000,000! Most brands and their agencies when vetting a potential alignment with a celebrity, go about many traditional means including polling, analytics, social media evaluation and many other […]

March 6, 2015

The Celebrity Endorsement Market Is White Hot!

In the last week my firm solidified deals for a fitness manufacturer, a trade organization, a consumer product in a DRTV campaign, and a diet-tea brand for different celebrities. That is 1/20th of the deals that are rolling around in my office this week. Between CelebExperts and PMGSports, we have 100+ deals on the board […]