The one-time former inside salesperson for the NY Yankees has become one of the youngest Presidents in influencer marketing at only 26 years old. The Syracuse University graduate previously interned for CelebExperts and Founder and CEO Evan Morgenstein’s sports marketing agency PMG Sports. Morgenstein always saw something special in Brennan, tapping her to be VP of Business Development in […]
More than 7 years ago, many people told me that I was crazy signing Instagram model/fitness star Jen Selter. She was a “flash in the pan”, “no substance”, “what’s wrong with social media”, and “the butt girl”. I heard all the naysayers. All the doubters. This was at the infancy of Instagram really. But, I […]
Online e-commerce giant Amazon has announced that as part of their massive July 15, 2019 Prime Day, they have enlisted some of the biggest names in the world of celebrity, sports and pop culture to bring the message to the consumers that Prime Day will be for 48 hours for the very first time and […]
Ho Ho Ho, Oh No! Yep, its that time again! You or your client or you outside agency is scouring the earth for the perfect fit, the most authentic, the model of consistency, the highest likeability score to your core demographic, yep a celebrity or social media influencer to represent your brand and/or company. Are […]
The Summer is usually so slow for most talent acquisition agencies. Just not this Summer. Between the Olympics, social media stars gone wild and every beauty and health brand dying for a new face, this Summer has been insane… And I love it. In the last 30 days we have done almost $1 million USD […]
If you had to pick one company that was resurrecting their brand from the sea of mediocrity to being a player in the game, who would that be? The footwear and active apparel industry is as hotly contested as the beverage or auto industry. You have mega iconic brands such as Nike, Under Armour, Ford […]
Now that I have enjoyed some time away from the smoke filled casinos, long taxi lines and never ending bad blue blazers of CES 2016, I felt I needed to reflect on what was trending at the show. I am always amazed at how the Consumer Electronics Show continues to grow not just in size […]
In 1995, when I started my first agency the concept of direct response marketing was really pigeon-holed to infomercials. Short or long form, infomercials from either the As Seen On TV companies such as the granddaddy of them all, Ron Popeil’s Ronco to smaller firms with their one great product. Back in the day, companies like Ronco […]
Amongst one of the most influential and powerful celebrities worldwide, Oprah Winfrey just stepped up and changed celebrity endorsement deals in a way very few have times 70,000,000! Most brands and their agencies when vetting a potential alignment with a celebrity, go about many traditional means including polling, analytics, social media evaluation and many other […]
This isn’t a scientific analysis, just what is on my office white board. The type of celebrities being requested continues to be all over the place because each company has it’s own corporate culture and brand identification. Although the world of hiring celebrity spokespeople tends over time to be one of copy-catting, there are still unique factors […]