This is one of the most perplexing questions being discussed by companies and their agencies on a daily basis regarding utilization of celebrity social media stars. Should you focus on a celebrity influencer on Vine? Twitter? Instagram? Periscope? Facebook? Snap Chat? YouTube? And who should your celebrity social media influencer be? Tough questions that need […]
Last week I was in gorgeous Ventura, California on a secretive commercial shoot for a new campaign in the personal care sector. There is nothing I love more than the creative process of getting the most out of a celebrity on-camera especially when they want you to make them look great. I wasn’t the director, […]
Last week I was in gorgeous Ventura, California on a secretive commercial shoot for a new campaign in the personal care sector. There is nothing I love more than the creative process of getting the most out of a celebrity on-camera especially when they want you to make them look great. I wasn’t the director, […]