Tag: endorsement deals

July 10, 2019

E-Commerce giant Amazon enlists Celebrities for special Prime Day

Online e-commerce giant Amazon has announced that as part of their massive July 15, 2019 Prime Day, they have enlisted some of the biggest names in the world of celebrity, sports and pop culture to bring the message to the consumers that Prime Day will be for 48 hours for the very first time and […]

February 13, 2014

What is An Olympic Gold Medal Worth?

I am constantly asked by media, companies and friends… Who are the real winners and losers of the Sochi 2014 Olympic Games? And ultimately everyone wants to know: what is an Olympic medal, Gold, Silver or Bronze worth in marketing dollars? Robert Tuchman of Goviva recently told ABC News that Olympic ‘rookies’ such as slopestyle […]