Booking celebrities has been part of my business for over 20 years. Big names and small. We have booked Hilary Swank, Pele, Martha Stewart, Mario Lopez, Bethenny Frankel, Jen Selter, Venus Williams, Danny Glover, Arnold Palmer and Sir Richard Branson to name a few. As Donald Trump said, there is an “art of the deal”. […]
What is the term we always hear in meetings with clients and agencies who are looking for corporate spokespeople? Authenticity! And nowhere is it more poignantly represented than by former news anchors and on-camera news reporters! They are experts in framing discussions and getting to the bottom of things, while educating an audience on the most important aspects of […]
Everywhere you go, there are celebrities associated with products! Emeril has a cookware line. Duff Goldman has baking products. Justin Timberlake is with Budweiser. Katy Perry is with Pop Chips. Alicia Keys is with Blackberry. Rachael Ray for Zip lock? Martha Stewart for her next book? And on and on and on! Point is that […]