Celebrity Spokespeople have been linked to overwhelming success in trade show marketing. Having worked with companies associated with the Consumer Electronics Show (CES) for almost 10 years now, it is no surprise how important a celebrity is and always will be in the world of selling consumers on the “cool” factor of new technology. In […]
According to CelebExperts President and CEO Evan Morgenstein, established brands aren’t the only ones who could benefit from a celebrity social media campaign. There is a common fallacy that small businesses can’t afford or scale up to utilize a celebrity spokesperson. Well I say that is utter crap. It is usually your “business advisors” and/or […]
CelebExperts explains why Duck Dynasty’s Willie Robertson is More Marketable in the World of Celebrity Acquisition Than Brad Pitt! Your first reaction is, Evan you are crazy! I tell you I can prove it. While Brad Pitt does hold the title of former People Magazine Most Beautiful Person In The World and has many hit movies, Willie […]
Supermodels, Singers and Actresses continue to outpace the market for endorsement deals during the month of October. While the rest of the world was busy carving pumpkins and scheming costume ideas, some of today’s most influential famous female celebrities were busy signing new endorsement deals. Several companies including up-and-coming bottled water brand WAT-AHH! and LOreal […]
Most companies who are thinking about hiring World Series MVP Madison Bumgarner as their corporate spokesperson are out of their minds! In the world of supply and demand, here is what I know. Madison Bumgarner’s agent went to bed with a smile on his face and woke up in a panic attack! Why? Here are […]
In today’s day and age, are good salespeople undervalued? We think so! My experience in 28 years of sales is that you can help someone be a serviceable earner, but only G-d almighty can create a great salesperson! That’s a fact! If you are in the business of hand holding and coddling, then you will disagree with […]
It seems like every category of company is utilizing a celebrity spokesperson these days: Time Warner has Bobby Flay and Bill Cowher AT&T has Grant Hill and Gordon Ramsay SmartWater has Jennifer Aniston Priceline has William Shatner GoDaddy has Danica Patrick Coca-Cola, Sprint and Nationwide make major investments in NASCAR drivers Oberto Beef Jerky has Richard Sherman Pizza Hut has Blake Shelton and Papa Johns has Peyton Manning And the list […]
I am often drawn to all of these so called experts that have LinkedIn pages that are chock full of self created experiences and “expertise.” It’s almost comical. Whether they are at a big firm or a boutique agency, do they really understand what the client needs? Or is it a classic example of a middleman working for […]
I am often drawn to all of these so called experts that have LinkedIn pages that are chock full of self created experiences and “expertise.” It’s almost comical. Whether they are at a big firm or a boutique agency, do they really understand what the client needs? Or is it a classic example of a middleman working for […]
When it comes to celebrities building their brand and image, nothing could be more detrimental than the release of nude photos without their consent. While some celebrities will utilize this “tactic” for fame and fortune, the vast majority of celebrities shutter to think about that day when they get a call or see intimate images of themselves […]