More than 7 years ago, many people told me that I was crazy signing Instagram model/fitness star Jen Selter. She was a “flash in the pan”, “no substance”, “what’s wrong with social media”, and “the butt girl”. I heard all the naysayers. All the doubters. This was at the infancy of Instagram really. But, I […]
In a little more than 9 months, I have had the pleasure of working with and getting to know Jen Selter, social media star, fitness advocate and expert in creating audiences via platforms such as Instagram, Facebook and Twitter. In those 9 months I have seen an evolution unlike any I have ever witnessed as a […]
Most traditional marketers, aka dinosaurs will have no idea who Jen Selter is or why she is one of the most relevant icons in marketing today. Yes, lets get through the obvious. She is smart, has a great back story and clearly is gorgeous. But that superficial nonsense only gets you so far. Here are […]