Tag: marketing & advertising

April 7, 2016

CEO Powercast Episode 5 Uncovers the Truth to Hiring the Right People and Interviews a Made in America Icon

Top business podcast reveals tips for hiring dedicated employees and NuStep Sales & Marketing VP Steve Sarns talks transforming a family business into big business. CEO Powercast co-hosts Charlie Fusco and Evan Morgenstein cut loose in the latest episode of their new business podcast, CEO Powercast, available via http://www.ceopowercast.podbean.com and iTunes. This week, they give away […]

February 22, 2016

When Is The Right Time To Engage A Social Media Influencer(s)?

One of the most frequent questions I get from corporate clients is when should I engage a social media influencer? It doesn’t even have to be a “celebrity” influencer, but just someone with a significant number of followers. Enough followers, that it moves you to engage their audience. Social media influence is a form of […]

August 24, 2015

Can Our Next President Be A Reality TV Star?

I know, many of you are sick of hearing about Donald Trump. While some of you can’t get enough. What a paradox in American pop culture and politics. Now clearly Mr. Trump is not the 1st celebrity to be elected to office (Arnold Schwarzenegger, Jesse Ventura, John Glenn, and the most famous of them all, […]

July 27, 2015

Hot Celebrity Segment: Former News Anchors and Reporters!

What is the term we always hear in meetings with clients and agencies who are looking for corporate spokespeople? Authenticity! And nowhere is it more poignantly represented than by former news anchors and on-camera news reporters! They are experts in framing discussions and getting to the bottom of things, while educating an audience on the most important aspects of […]

July 6, 2015

Carli Lloyd Might Just Have Won The Marketing War!

I am quite sure the executives at Wasserman Media Group are just fine with the way the U.S. Women won the 2015 FIFA World Cup in glorious fashion over Japan. Wasserman reps many of the top U.S. women’s World Cup players including the face of the sport for years, Alex Morgan. Wasserman has done an amazing […]