Online e-commerce giant Amazon has announced that as part of their massive July 15, 2019 Prime Day, they have enlisted some of the biggest names in the world of celebrity, sports and pop culture to bring the message to the consumers that Prime Day will be for 48 hours for the very first time and […]
Let’s start off by telling the truth. Muhammad Ali was neither a savior or a saint. His flaws as most people, were obvious but maybe just more public by being the most famous man on the planet. He was very much a product of his times yet way ahead of his generation. It could be […]
Social media and influencers. They go together like green eggs and ham or oysters on the half shell. Another wards, a perfect fit! As I analyze the last three months of calls I have been on with very well intentioned, dedicated professionals trying to squeeze success from a flawed system, it got me thinking. […]
I think to be great in anything you need to stay ahead of the competition, know what is trending before it becomes common-place and be creative in your thought process. In my position as an industry advocate and analyst I hear and see a lot of things, most of it is just pontification by middle-aged […]
If you have not heard of Periscope, you better hurry up an ask your teenager about it before you miss the boat! A combination between Vine, YouTube, Facebook and your therapist’s couch, Periscope provides more of a 360 degree engagement with the person or people who are in the video. Periscope allows for it’s members […]
Last week I was in gorgeous Ventura, California on a secretive commercial shoot for a new campaign in the personal care sector. There is nothing I love more than the creative process of getting the most out of a celebrity on-camera especially when they want you to make them look great. I wasn’t the director, […]
Last week I was in gorgeous Ventura, California on a secretive commercial shoot for a new campaign in the personal care sector. There is nothing I love more than the creative process of getting the most out of a celebrity on-camera especially when they want you to make them look great. I wasn’t the director, […]