Tag: product placement

May 29, 2013

You Can Now Eat Like An Iron Chef America!

In one of the more interesting licensing deals, Scripps (parent company of The Food Network) has embarked on creating significantly higher value for its franchise TV shows, like Iron Chef America, by creating a licensing platform for companies to build product lines behind these famous TV shows, not personalities.  This divergence from the rest of […]

May 6, 2013

The Emergence of the Reality Star!

Duck Dynasty draws a bigger audience on its season finale than either CBS’ Two and a Half Men, Hawaii Five-O or How I Met Your Mother does on their big splashy network shows! This should surprise no one! Reality TV shows such as Duck Dynasty, Storage Wars, Survivor, The Amazing Race and Chopped have killed […]