More than 7 years ago, many people told me that I was crazy signing Instagram model/fitness star Jen Selter. She was a “flash in the pan”, “no substance”, “what’s wrong with social media”, and “the butt girl”. I heard all the naysayers. All the doubters. This was at the infancy of Instagram really. But, I […]
Yep, I said it. And in fact it is true! Without social media, how would we find out stranger’s deepest, darkest secrets? Who they are dating? What they did or wore on a date in explicit details, now with video and pictures. The voyeur in all of us reads, watches and looks at “content” not […]
If you own a business like I do, you thrive on the competition, challenges and excitement of building a business that does great work, provides others an opportunity to be exceptional while paying for their lifestyle and building relationships with clients, co-workers and those in the loop of success, all the time! If you have […]
Is hiring a Celebrity Dad vs. a Celebrity Mom a good decision? For Fifty years marketers trying to encourage women to buy their products and identify with their brands have hired Celebrity moms to be their spokespeople, influencing the influencer in the home, the mom. But with the changing demographics of buyers, the number of […]