All I can say is the last two weeks have been insane with requests from companies and brands to hire NFL players both current and retired to use their social media to impact their fan base! Some clients of CelebExperts have gorgeous video content that they want seen by the maximum number of consumers. Some […]
Social media and influencers. They go together like green eggs and ham or oysters on the half shell. Another wards, a perfect fit! As I analyze the last three months of calls I have been on with very well intentioned, dedicated professionals trying to squeeze success from a flawed system, it got me thinking. […]
The noise.. There is so much of it. Traditional advertising. Direct response. Email Spam. Being Cookie’d. Everyone “knowing” my search habits, my buying habits, my sleep patterns, ahhhhhh!!!!!! With all of this clutter and the never ending work day, how are brands going to impact their consumer and anyone with a predisposition to engage the […]
I think to be great in anything you need to stay ahead of the competition, know what is trending before it becomes common-place and be creative in your thought process. In my position as an industry advocate and analyst I hear and see a lot of things, most of it is just pontification by middle-aged […]
What every brand covets is an educated consumer with a predisposition to buy their products and/or services. Unfortunately, very few brands and their agencies have a solid plan that works for customer acquisition via social media. Sure, sure, every social media agency will tell you about the one client they “blew up” their client’s Facebook […]
I must say, I have been an evangelist for many social media stars in the last 3 years. Usually in the health and fitness category. These women aggregate huge audiences and they do it unbelievably fast! The growth rate of a sexy social media star who knows how to build a “community” will surely outpace […]
Such an interesting question. If you are a brand manager looking for an ambassador to lead your charge against the competition, gain market-share and profits, you in many cases will affix your fortunes to a celebrity. This celebrity must have a large fan base usually articulated via their social media numbers. When you review a […]
If you have not heard of Periscope, you better hurry up an ask your teenager about it before you miss the boat! A combination between Vine, YouTube, Facebook and your therapist’s couch, Periscope provides more of a 360 degree engagement with the person or people who are in the video. Periscope allows for it’s members […]
This is one of the most perplexing questions being discussed by companies and their agencies on a daily basis regarding utilization of celebrity social media stars. Should you focus on a celebrity influencer on Vine? Twitter? Instagram? Periscope? Facebook? Snap Chat? YouTube? And who should your celebrity social media influencer be? Tough questions that need […]
In a little more than 9 months, I have had the pleasure of working with and getting to know Jen Selter, social media star, fitness advocate and expert in creating audiences via platforms such as Instagram, Facebook and Twitter. In those 9 months I have seen an evolution unlike any I have ever witnessed as a […]