Social Media Influencer Posts Should Automatically Drive Sales, Right? That’s if influencer posts ever really drove sales in the first place. And isn’t that the issue? Companies, huge multinational corporations have lost their shit and turned over massive amounts of their sales and marketing efforts to 20 something women who have ZERO background in selling […]
Evan Morgenstein will participate in an entertainment marketing panel to discuss key insights into creating and leveraging unique avenues to monetize social media influencers and generating an ROI for brands. CelebExperts President & CEO Evan Morgenstein will be in Charleston, South Carolina on Thursday, July 19th, to speak at the 2018 Social Media All Day Conference. […]
Celebrity endorsed activewear is dominating the marketplace! Where is the apparel industry and who is selling? Every day I hear tragic tales of companies being crushed by a retailer declaring bankruptcy and the manufacturer losing millions because they didn’t invest in inventory insurance. Brick and mortar is not dead, but it’s on life support. Malls […]
Hire the Top Sports Speakers For Special Events & Conferences: It seems like every week I get 20-25 calls or emails from event managers, corporate communication specialist or agency executives asking me the same question, “who are the top Sports Speakers we can hire”? Now this is neither scientific or absolute. When an organization hires […]
When I met Jen and her family almost three years ago I knew she was someone special and had something unique about her. What I didn’t know at the time is that Jen Selter is building one of the most important brands in fitness and lifestyle. If you don’t know Jen Selter, that’s ok. I […]
ESPN is not your father’s sports channel anymore! I remember when Bob Ley, Charlie Steiner, Chris Berman, Beano Cooke and Dick Vitale ruled the airwaves of this new channel on my cable box which was brown with a not so long wire. I remember the guy that came into my parent’s house to bring the […]
What is the best way to utilize a social media influencer? Curse at me all you want. Tell me about the one or two good results you have had recently. I am here to tell you the truth and nothing but the truth. Affiliate programs with micro social media influencers went the way of the […]
Social Media Star vs. Micro-Influencers: The best way to start this conversation about social media stars vs. micro-influencers is with an acknowledgement that yes, size does matter. Both big and small. At CelebExperts, we consult so many emerging start-up companies and brands that are constantly asking us how to gain traction, branding and sales for […]
CelebExperts Breaks Down the Cost of A Celebrity Speaker This is the #1 question that I get everyday from prospective clients that reach out to my company CelebExperts from all over the world. “How much” is the rallying cry of the uninformed. And I have built a business on answering just that question. When it […]
The simple answer is, it’s not easy! There are so many great industries that have a significant need for a great salesperson. You know what that person looks like. Confident, educated, willing to learn, takes direction well. OK, so I just defined the “anti-millennial”. Millennials distrust companies, don’t like being told what to do, want […]