More than 7 years ago, many people told me that I was crazy signing Instagram model/fitness star Jen Selter. She was a “flash in the pan”, “no substance”, “what’s wrong with social media”, and “the butt girl”. I heard all the naysayers. All the doubters. This was at the infancy of Instagram really. But, I […]
Just in case you don’t know, the picture above is of my hip replacement… that went horribly wrong. March 10, 2010, I went to Brigham and Women’s Hospital for what was described as a routine hip replacement. They had done thousands before. “No problem” seemed to be the quote of the day. Well, needless to […]
The popular ABC entrepreneurial business TV series has provided an opportunity for small businesses to gain a leg up on their competition. It is undeniable that every small business owner, entrepreneur and Mr. Wonderful wanna-be tune in every week to new episodes of Shark Tank on ABC or re-runs on CNBC to see how the next group of future […]
Most traditional marketers, aka dinosaurs will have no idea who Jen Selter is or why she is one of the most relevant icons in marketing today. Yes, lets get through the obvious. She is smart, has a great back story and clearly is gorgeous. But that superficial nonsense only gets you so far. Here are […]
Judge on NBC’s The Voice launches Women’s clothing line with Kmart! Can Adam Levine do no wrong? Kmart doesn’t seem to think so! After the launch of his very successful menswear line in the fall, Adam’s new summer collection for women is generating major buzz for the nationwide retailer. Kmart, complete with other celebrity product lines such […]
There’ll be more than champagne and resolutions in the air this New Year’s Eve as world-renowned music artist Pitbull will debut his new fragrance line at his NYE concert in Miami on December 31st. The fragrances, simply dubbed Pitbull Man and Pitbull Woman, are the music icon’s first attempt in the smell-good industry and feature […]
In one of the more interesting licensing deals, Scripps (parent company of The Food Network) has embarked on creating significantly higher value for its franchise TV shows, like Iron Chef America, by creating a licensing platform for companies to build product lines behind these famous TV shows, not personalities. This divergence from the rest of […]
Duck Dynasty draws a bigger audience on its season finale than either CBS’ Two and a Half Men, Hawaii Five-O or How I Met Your Mother does on their big splashy network shows! This should surprise no one! Reality TV shows such as Duck Dynasty, Storage Wars, Survivor, The Amazing Race and Chopped have killed […]