Drake rocks the mic in creative new TV and digital advertisements for Sprite resulting in one of the hottest marketing campaigns of the summer! The exciting arrival of sunny, summer days gave way to a slew of creative new marketing campaigns featuring celebrity spokespeople in June. CelebExperts a respected corporate consulting and celebrity acquisition agency, assessed […]
It never ends. I have been to every state in the US. I have been to five (5) Olympic Games. I have been to four (4) continents. And it never ceases to amaze me how we function on the road: we — as in you and me — and everyone else that is successful. We […]
Is 2015 the year of celebrity marketing campaigns on social media? Good question. The world of executing traditional celebrity endorsement deals is dead! Companies and brands are becoming unwilling to hire a famous celebrity spokesperson just for the sake of having a name associated with company branding. Companies want engagement, and they want it fast. Social media […]
Here’s our corporate consulting tips to properly assess a celebrity’s social media usage before launching headlong into a celebrity social media campaign. I am in a very unique position based on having represented numerous high profile celebrities with large numbers of social media followers across Twitter, Instagram, Facebook, Vine, YouTube and others, while also providing corporate […]
CelebExperts explains why Duck Dynasty’s Willie Robertson is More Marketable in the World of Celebrity Acquisition Than Brad Pitt! Your first reaction is, Evan you are crazy! I tell you I can prove it. While Brad Pitt does hold the title of former People Magazine Most Beautiful Person In The World and has many hit movies, Willie […]
The new division will focus directly on small businesses who want to hire a celebrity spokesperson. It was announced today that CelebExperts, a leading corporate consulting and celebrity acquisition agency, is focusing its efforts to assist small and emerging businesses looking to generate consumer awareness and sales through a celebrity endorsement. CE Small Biz will […]
The popular ABC entrepreneurial business TV series has provided an opportunity for small businesses to gain a leg up on their competition. It is undeniable that every small business owner, entrepreneur and Mr. Wonderful wanna-be tune in every week to new episodes of Shark Tank on ABC or re-runs on CNBC to see how the next group of future […]
Most traditional marketers, aka dinosaurs will have no idea who Jen Selter is or why she is one of the most relevant icons in marketing today. Yes, lets get through the obvious. She is smart, has a great back story and clearly is gorgeous. But that superficial nonsense only gets you so far. Here are […]
Supermodels, Singers and Actresses continue to outpace the market for endorsement deals during the month of October. While the rest of the world was busy carving pumpkins and scheming costume ideas, some of today’s most influential famous female celebrities were busy signing new endorsement deals. Several companies including up-and-coming bottled water brand WAT-AHH! and LOreal […]
Most companies who are thinking about hiring World Series MVP Madison Bumgarner as their corporate spokesperson are out of their minds! In the world of supply and demand, here is what I know. Madison Bumgarner’s agent went to bed with a smile on his face and woke up in a panic attack! Why? Here are […]