The one-time former inside salesperson for the NY Yankees has become one of the youngest Presidents in influencer marketing at only 26 years old. The Syracuse University graduate previously interned for CelebExperts and Founder and CEO Evan Morgenstein’s sports marketing agency PMG Sports. Morgenstein always saw something special in Brennan, tapping her to be VP of Business Development in […]
More than 7 years ago, many people told me that I was crazy signing Instagram model/fitness star Jen Selter. She was a “flash in the pan”, “no substance”, “what’s wrong with social media”, and “the butt girl”. I heard all the naysayers. All the doubters. This was at the infancy of Instagram really. But, I […]
If you had to pick one company that was resurrecting their brand from the sea of mediocrity to being a player in the game, who would that be? The footwear and active apparel industry is as hotly contested as the beverage or auto industry. You have mega iconic brands such as Nike, Under Armour, Ford […]
Tag Heuer, one of the world’s premiere time piece and watch manufacturers has added a pretty special piece to their brand ambassador program by signing the all-time great NFL quarterback, Tom Brady. Brady embodies a cool swagger of excellence and success. There is no question that Brady resembles the core consumer of Tag Heuer. More […]
The emerging story has been simmering for years about the true nature of who Jared Fogle is, how long ago had others known about his alleged interest in under-aged children and pornography? Subway, one of the fastest growing QSR franchise chains in the world has presented to consumers the image of Jared Fogle, an overweight customer who […]
What is the term we always hear in meetings with clients and agencies who are looking for corporate spokespeople? Authenticity! And nowhere is it more poignantly represented than by former news anchors and on-camera news reporters! They are experts in framing discussions and getting to the bottom of things, while educating an audience on the most important aspects of […]
Drake rocks the mic in creative new TV and digital advertisements for Sprite resulting in one of the hottest marketing campaigns of the summer! The exciting arrival of sunny, summer days gave way to a slew of creative new marketing campaigns featuring celebrity spokespeople in June. CelebExperts a respected corporate consulting and celebrity acquisition agency, assessed […]
Such an interesting question. If you are a brand manager looking for an ambassador to lead your charge against the competition, gain market-share and profits, you in many cases will affix your fortunes to a celebrity. This celebrity must have a large fan base usually articulated via their social media numbers. When you review a […]
The 2015 Consumer Electronics Show was a small glimpse into the strategies of celebrity marketing for companies in 2015. Hard to believe another Consumer Electronics Show has come and gone. So much hype; So much flash! The lessons of this year’s show are as diverse and complex as the global economy itself. Where do we start? […]
Companies are rushing to hire a celebrity brand ambassador as celebrity marketing influence reaches an all-time high in 2015. I don’t think 50+ years ago when Babe Ruth or Ronald Reagan were pitch men for various products and services that anyone understood just how important celebrities would eventually become in all facets of public influence […]