When I was 11 years old working for my parents at their Home + Garden Shows in NY, NJ and CT, I never would have thought #Celebrity Chefs would blow up to be some of the most iconic stars on TV and as celebrity spokespeople. In fact, my first experience was going with my father […]
Hard to admit. Harder to change. Is your competition cleaning your clock? The following 5 ideas might help you break the glass ceiling that you can’t seem to pierce. 1. Stop being so respectful of your competition! This isn’t a gentleman’s fight. This is war and you better wake up to this reality. Maybe you are on a […]
Hard to admit. Harder to change. Is your competition cleaning your clock? The following 5 ideas might help you break the glass ceiling that you can’t seem to pierce. 1. Stop being so respectful of your competition! This isn’t a gentleman’s fight. This is war and you better wake up to this reality. Maybe you are on a […]
Timing is everything, right? Well if you are considering hiring a celebrity to represent a product, service and/or company there is no better time to link up with a celebrity and here is why! The following are five (5) reasons it’s time to get off the sidelines and in the game of having a celebrity spokesperson: […]
I am asked 20 times a day about whether or not a certain celebrity is a good fit? Or how much is such and such going to cost? Will this Reality TV star be good doing PR for the client? On and On and On…. And truth is, it never gets old! I actually love […]
Kickstarter has changed the world of funding Small Businesses, early stage ideas and emerging companies! Almost on a daily basis we are contacted by a CEO or CMO from a Kickstarter candidate that is in the process of planning their takeover of the World, “just as soon as we get our Kickstarter funds”! As they […]
How do you know when it’s time to utilize a Celebrity as your spokesperson? I am asked this question all the time. This and “how much”? CelebExperts deals with micro businesses through Fortune 500 companies. Everyone has a different corporate DNA, different needs, and different customers wanting information on things that make their life better. Maybe […]
Whether it was The Yankee Clipper Joe Dimaggio for Mr. Coffee, Sally Fields for Boniva or Jennifer Hudson for Weight Watchers, all celebrity endorsements are made to end, eventually. Weight Watchers signed Jennifer Hudson, whose career began on American Idol and quickly became a Grammy winning superstar with fans from coast to coast, after giving […]
It’s never too late in the ever changing world of budgets to secure a celebrity spokesperson for an upcoming campaign. What has changed since the Economy tanked in 2007/2008 is that many companies now will not plan over the summer, negotiate over the fall and buy celebrity Talent in November and December! Now, PR agencies […]
Shopping for value when hiring a celebrity is always a good idea, just not the only idea! Let me introduce you to my day… Every day: Prospective client/PR Agency: Well Evan, we really like your focus and experience at CelebExperts. My only concern is, can we afford the celebrity you help us secure? Me: Good […]