Tag: licensing deals

May 29, 2013

Linking Celebrities with Brands via Social Media

On-line start up Adly (adly.com) is trying to make a splash in the world of celebrity endorsements. Is their service good or bad for prospective Celebrity talent buyers? I guess the answer is it just depends on what you do and what you need in the multi-billion dollar Celebrity Acquisition space.  Adly’s services focus on […]

May 29, 2013

You Can Now Eat Like An Iron Chef America!

In one of the more interesting licensing deals, Scripps (parent company of The Food Network) has embarked on creating significantly higher value for its franchise TV shows, like Iron Chef America, by creating a licensing platform for companies to build product lines behind these famous TV shows, not personalities.  This divergence from the rest of […]