More than 7 years ago, many people told me that I was crazy signing Instagram model/fitness star Jen Selter. She was a “flash in the pan”, “no substance”, “what’s wrong with social media”, and “the butt girl”. I heard all the naysayers. All the doubters. This was at the infancy of Instagram really. But, I […]
Evan Morgenstein, visionary and CEO of such iconic agencies as PMG Sports, CelebExperts and Celebrity Trending 10 has started a boutique agency, The Digital Renegades, a division of CelebExperts LLC, focused on representing the best of the best in social media influencers over multiple platforms including Instagram, TikTok, Facebook and SnapChat. Even in trying times, […]
I must be candid with you. I do 5-10 calls a day with big and small brands. They are all asking the same question, “can I get a ROI by utilizing social media influencers or macro influencers?” The easy answer is, MAYBE! You must be saying to yourself why can’t I give you a definitive […]
Social Media Influencer Posts Should Automatically Drive Sales, Right? That’s if influencer posts ever really drove sales in the first place. And isn’t that the issue? Companies, huge multinational corporations have lost their shit and turned over massive amounts of their sales and marketing efforts to 20 something women who have ZERO background in selling […]
Social Media Star vs. Micro-Influencers: The best way to start this conversation about social media stars vs. micro-influencers is with an acknowledgement that yes, size does matter. Both big and small. At CelebExperts, we consult so many emerging start-up companies and brands that are constantly asking us how to gain traction, branding and sales for […]
How To Utilize Social Media Stars in the New Digital Age We get 3-5 new account leads every day. Usually from emerging companies contacting us to help execute a social media influencer campaign with social media stars. They are looking for someone with a large follower base in a certain demographic. Their goal is to influence […]
It’s easy to say utilizing social media stars to affect your company and/or brand’s fortunes have become so challenging because the flood of influencers and the seeming endless lack of real data anyone of them can provide. But the truth is it is far more basic than that! Social media platforms have decided it’s time […]