When Forbes creates many of their lists there is a collective yawn. But when they come out with their list of Highest Paid Athletes in the World, everyone sits up and takes a look! It’s amazing how athletes’ performance outside of their chosen sports has become such a hot topic and big business. These giants […]
On-line start up Adly (adly.com) is trying to make a splash in the world of celebrity endorsements. Is their service good or bad for prospective Celebrity talent buyers? I guess the answer is it just depends on what you do and what you need in the multi-billion dollar Celebrity Acquisition space. Adly’s services focus on […]
In one of the more interesting licensing deals, Scripps (parent company of The Food Network) has embarked on creating significantly higher value for its franchise TV shows, like Iron Chef America, by creating a licensing platform for companies to build product lines behind these famous TV shows, not personalities. This divergence from the rest of […]
Duck Dynasty draws a bigger audience on its season finale than either CBS’ Two and a Half Men, Hawaii Five-O or How I Met Your Mother does on their big splashy network shows! This should surprise no one! Reality TV shows such as Duck Dynasty, Storage Wars, Survivor, The Amazing Race and Chopped have killed […]