Wondering who might be a good fit as your next celebrity spokesperson? Country Music stars have mass appeal when it comes to targeting a wide-ranging demographic of consumers. When you see Country’s top singer and judge on the TV juggernaut The Voice Blake Shelton pitching Pizza Hut, you know the ground is moving. But when […]
Every day I am bombarded with questions from clients and prospective clients about the possibility of “blowing up our branding campaign by getting some Celebrities to Tweet and Instagram for us”. If only they knew what “Celebrity Mirage” social media-only campaigns were. And here is why: 1. If you are a desirable Celebrity who is executing […]
To no one’s surprise, The Bachelorette “lovebirds” Andi Dorfman and Josh Murray have signed with a marketing and endorsement firm in Atlanta, Melt ATL to handle their endorsement “portfolio opportunities.” Presumably because the reality TV stars will be spending a lot of time in Hot ‘Lanta until they can afford their Hollywood McMansion! Melt Atl’s website says, “MELT […]
When I was 11 years old working for my parents at their Home + Garden Shows in NY, NJ and CT, I never would have thought #Celebrity Chefs would blow up to be some of the most iconic stars on TV and as celebrity spokespeople. In fact, my first experience was going with my father […]
Apple Buys Beats by Dre. What does this Signal? The End is Near for Apple! I will get hate e mails, tweets and txt about this opinion but I think my background in Technology starting in 1987 warrants at least a quick read and understanding of why I feel this way. Whether it’s the Roman […]
Kickstarter has changed the world of funding Small Businesses, early stage ideas and emerging companies! Almost on a daily basis we are contacted by a CEO or CMO from a Kickstarter candidate that is in the process of planning their takeover of the World, “just as soon as we get our Kickstarter funds”! As they […]
Judge on NBC’s The Voice launches Women’s clothing line with Kmart! Can Adam Levine do no wrong? Kmart doesn’t seem to think so! After the launch of his very successful menswear line in the fall, Adam’s new summer collection for women is generating major buzz for the nationwide retailer. Kmart, complete with other celebrity product lines such […]
How do you know when it’s time to utilize a Celebrity as your spokesperson? I am asked this question all the time. This and “how much”? CelebExperts deals with micro businesses through Fortune 500 companies. Everyone has a different corporate DNA, different needs, and different customers wanting information on things that make their life better. Maybe […]
Whether it was The Yankee Clipper Joe Dimaggio for Mr. Coffee, Sally Fields for Boniva or Jennifer Hudson for Weight Watchers, all celebrity endorsements are made to end, eventually. Weight Watchers signed Jennifer Hudson, whose career began on American Idol and quickly became a Grammy winning superstar with fans from coast to coast, after giving […]
I am constantly asked by media, companies and friends… Who are the real winners and losers of the Sochi 2014 Olympic Games? And ultimately everyone wants to know: what is an Olympic medal, Gold, Silver or Bronze worth in marketing dollars? Robert Tuchman of Goviva recently told ABC News that Olympic ‘rookies’ such as slopestyle […]