Wondering who might be a good fit as your next celebrity spokesperson? Country Music stars have mass appeal when it comes to targeting a wide-ranging demographic of consumers. When youRead More
Every day I am bombarded with questions from clients and prospective clients about the possibility of "blowing up our branding campaign by getting some Celebrities to Tweet and Instagram forRead More
To no one's surprise, The Bachelorette "lovebirds" Andi Dorfman and Josh Murray have signed with a marketing and endorsement firm in Atlanta, Melt ATL to handle their endorsement "portfolio opportunities." Presumably becauseRead More
When I was 11 years old working for my parents at their Home + Garden Shows in NY, NJ and CT, I never would have thought #Celebrity Chefs would blowRead More
Apple Buys Beats by Dre. What does this Signal? The End is Near for Apple! I will get hate e mails, tweets and txt about this opinion but I thinkRead More
Kickstarter has changed the world of funding Small Businesses, early stage ideas and emerging companies! Almost on a daily basis we are contacted by a CEO or CMO from aRead More
Judge on NBC’s The Voice launches Women’s clothing line with Kmart! Can Adam Levine do no wrong? Kmart doesn’t seem to think so! After the launch of his very successful menswear lineRead More
How do you know when it’s time to utilize a Celebrity as your spokesperson? I am asked this question all the time. This and “how much”? CelebExperts deals with micro businessesRead More
Whether it was The Yankee Clipper Joe Dimaggio for Mr. Coffee, Sally Fields for Boniva or Jennifer Hudson for Weight Watchers, all celebrity endorsements are made to end, eventually. WeightRead More
I am constantly asked by media, companies and friends… Who are the real winners and losers of the Sochi 2014 Olympic Games? And ultimately everyone wants to know: what isRead More
