It’s never too late in the ever changing world of budgets to secure a celebrity spokesperson for an upcoming campaign. What has changed since the Economy tanked in 2007/2008 is that many companies now will not plan over the summer, negotiate over the fall and buy celebrity Talent in November and December! Now, PR agencies […]
Let’s be honest with each other, Reality TV is the furthest thing from reality. It has been widely reported that Real Housewives is guilty of multiple retakes during fights and other scenes to maximize the drama. The editors for Amazing Race and Survivor win Emmys! Which brings up an incredibly interesting point when the Patriarch […]
There’ll be more than champagne and resolutions in the air this New Year’s Eve as world-renowned music artist Pitbull will debut his new fragrance line at his NYE concert in Miami on December 31st. The fragrances, simply dubbed Pitbull Man and Pitbull Woman, are the music icon’s first attempt in the smell-good industry and feature […]
Shopping for value when hiring a celebrity is always a good idea, just not the only idea! Let me introduce you to my day… Every day: Prospective client/PR Agency: Well Evan, we really like your focus and experience at CelebExperts. My only concern is, can we afford the celebrity you help us secure? Me: Good […]
There isn’t a supermarket in America that isn’t filled at the checkout aisle with magazine after magazine with “celebrities”! Some of it good. Some of it bad. And some of it just off the hook insane! Now what constitutes a celebrity is up for interpretation! It used to be A-list Movie stars: Humphrey Bogart, Cary Grant, […]
99 percent of the potential clients that contact CelebExperts (www.celebexperts.com) ask first about costs and secondarily about how they find the celebrity that fits their campaign, what types of benefit can they get from this relationship or even the most basic 411 on utilizing someone who is famous to influence your customer! PRICE doesn’t equal […]
Disney Channel star Bella Thorne has been signed on as a new celebrity spokesperson for Wallflower Jeans’ marketing campaign beginning in the fall of 2013. Thorne’s young and vibrant style coupled with her independent and unconquerable spirit makes her the perfect role model and spokesperson for Wallflower Jeans. The fiery redhead, who earlier this spring […]
America’s sweetheart and universal sex icon Marilyn Monroe has just signed on to be Sexy Hair’s new celebrity spokesperson for their upcoming campaign debuting in the fall of 2013. Marilyn Monroe has been resurrected from the grave and is bringing sexy back- way back. The “Styles Change. Sexy is Forever” campaign will feature traditional print, […]
Everywhere you go, there are celebrities associated with products! Emeril has a cookware line. Duff Goldman has baking products. Justin Timberlake is with Budweiser. Katy Perry is with Pop Chips. Alicia Keys is with Blackberry. Rachael Ray for Zip lock? Martha Stewart for her next book? And on and on and on! Point is that […]
Is hiring a Celebrity Dad vs. a Celebrity Mom a good decision? For Fifty years marketers trying to encourage women to buy their products and identify with their brands have hired Celebrity moms to be their spokespeople, influencing the influencer in the home, the mom. But with the changing demographics of buyers, the number of […]