I find myself again at the crux of making another decision on asset allocation and the growth of my businesses. It is never an easy decision and depending on who you speak with, it comes down to the two (2) titans of new business creation: Pay per click (PPC) vs. Search Engine Optimization (SEO). Now, […]
Such an interesting question. If you are a brand manager looking for an ambassador to lead your charge against the competition, gain market-share and profits, you in many cases will affix your fortunes to a celebrity. This celebrity must have a large fan base usually articulated via their social media numbers. When you review a […]
It is easy to focus on corporate entertainment events in the nation’s largest cities such as New York, Chicago, Miami, Los Angeles, Boston, Dallas or Denver, but what if you are looking for a small city that will have all of the amenities, hotel space, intangibles and airport to support your corporate event? How do […]
Bethenny Frankel. When you hear her name, what do you think of? What is your impression of her? How do you view her portrayal on TV, in the media, on social media? If it is negative, candidly she probably doesn’t care. And rightfully so. Bethenny is building an empire and if you want to come […]
The NFL’s top celebrity athlete spokesperson adds another notch to his belt by signing a 5 year deal with the Columbus, Ohio based insurance company that is continuing to expand its investment in sports marketing significantly. Already the title sponsor of the Nationwide series in NASCAR, the company leverages its endorsement with racing’s biggest star […]
This is one of the most perplexing questions being discussed by companies and their agencies on a daily basis regarding utilization of celebrity social media stars. Should you focus on a celebrity influencer on Vine? Twitter? Instagram? Periscope? Facebook? Snap Chat? YouTube? And who should your celebrity social media influencer be? Tough questions that need […]
Being a serial Entrepreneur is both a blessing and a curse in so many ways. You are creative, passionate, solving a problem for someone. BUT, you also are your sales team, your corporate cheerleader, your publicist, your brand steward. How the hell do you handle them all and effectively take your egg and hatch it […]
Being a serial Entrepreneur is both a blessing and a curse in so many ways. You are creative, passionate, solving a problem for someone. BUT, you also are your sales team, your corporate cheerleader, your publicist, your brand steward. How the hell do you handle them all and effectively take your egg and hatch it […]
In a bold move, iconic talk show host and social advocate Ellen DeGeneres has announced her plans to launch a new line of children’s clothes through her lifestyle brand, ED. DeGeneres has joined Gap, the San Francisco based apparel retailing giant, to create the Gap Kids x ED signature line hitting stores in August. Started in […]
As the most influential music act worldwide, Taylor Swift has become a marketing machine! Her Tour has global and regional corporate sponsors including a new deal announced today by Keds who continues to re-define itself and become a fashion forward footwear brand for women and girls. The shoe brand has been around for almost one hundred […]