Timing is everything, right? Well if you are considering hiring a celebrity to represent a product, service and/or company there is no better time to link up with a celebrity and here is why! The following are five (5) reasons it’s time to get off the sidelines and in the game of having a celebrity spokesperson: […]
With Derek Jeter goes the end of an era! In a recent Nike Jordan brand commercial called Re2pect, it is clear that Derek Jeter (any New Yorker can hear the echoing call of his name from former Yankee announcer Bob Sheppard), is different. No, not just because he is a 40 year old playing a […]
Yep, I said it. And in fact it is true! Without social media, how would we find out stranger’s deepest, darkest secrets? Who they are dating? What they did or wore on a date in explicit details, now with video and pictures. The voyeur in all of us reads, watches and looks at “content” not […]
I am asked 20 times a day about whether or not a certain celebrity is a good fit? Or how much is such and such going to cost? Will this Reality TV star be good doing PR for the client? On and On and On…. And truth is, it never gets old! I actually love […]
Celebrity endorsement deals in the health and beauty industry are not a new phenomenon or even particularly unique, however, when a celebrity spokesperson extends their relationship from haircare to skincare, that is uncommon. Fey will be adding on to her role as spokesperson for Garnier’s Nutrisse hair color as the face of Garnier’s latest skincare […]
Interesting question. As I read Publicis’ CEO Maurice Levy’s comments about two infamous selfies, The Oscars and Ellen DeGeneres and The White House with President Obama and Boston Red Sox player David Ortiz I am beginning to think this might be a good thing taken too far. Mr. Levy values the Oscar selfie at $1,000,000,000 in […]
Express, long thought of as one of America’s most mainstream apparel retailers has changed course and signed their first celebrity spokesperson in over a decade, supermodel Kate Upton! Upton who has graced most every globally iconic magazine including Vogue, Allure, Vanity Fair, Sports Illustrated Swimsuit Issue, Cosmopolitan, Esquire, Women’s Wear Daily, Harper’s Bazaar and many […]
In the world of 24/7 PC media, Celebrity Chef Paula Deen stepped herself into a cave that most felt she would never get out of. Well, that is excluding the private equity firm Najafi Cos. headed by billionaire Jahm Najafi of BMG Music Service and the Book-of-the-Month Club fame. With the rise of subscribers to […]
Day in and day out, your local Firefighters work hard to keep your community safe and in doing so they work up quite an appetite! Steak-umm knew that firefighters would be the perfect test group to try its new and improved meat products after recent rebranding efforts. Steak-umm challenged firefighters to use Steak-umm products to […]
It’s the turn of a new year and with it brings lots of resolutions including maybe one of the most common, to lose weight. The gym can bring about all sorts of problems and issues for some however, so weight loss programs are becoming more and more prevalent in dealing with the high obesity rates […]