The Iconic soda brand signs up as sponsor for Florida Georgia Line’s 2015 “Anything Goes Tour”! Country music act Florida Georgia Line is white hot and its front men, Tyler Hubbard and Brian Kelley are now joining Beyonce, Dale Earnhardt, Jr., Taylor Swift, Michael Jordan and 50 Cent among many other other famous stars in fronting […]
The fastest growing segment of celebrity marketing campaigns is celebrity shout outs on social media platforms for companies from micro online businesses to the largest companies in the world! The rise of social media has made even the smallest of companies look like well oiled marketing machines. If you haven’t caught onto this trend, you […]
Here’s our corporate consulting tips to properly assess a celebrity’s social media usage before launching headlong into a celebrity social media campaign. I am in a very unique position based on having represented numerous high profile celebrities with large numbers of social media followers across Twitter, Instagram, Facebook, Vine, YouTube and others, while also providing corporate […]
Just in case you don’t know, the picture above is of my hip replacement… that went horribly wrong. March 10, 2010, I went to Brigham and Women’s Hospital for what was described as a routine hip replacement. They had done thousands before. “No problem” seemed to be the quote of the day. Well, needless to […]
Most companies who are thinking about hiring World Series MVP Madison Bumgarner as their corporate spokesperson are out of their minds! In the world of supply and demand, here is what I know. Madison Bumgarner’s agent went to bed with a smile on his face and woke up in a panic attack! Why? Here are […]
In today’s day and age, are good salespeople undervalued? We think so! My experience in 28 years of sales is that you can help someone be a serviceable earner, but only G-d almighty can create a great salesperson! That’s a fact! If you are in the business of hand holding and coddling, then you will disagree with […]
It seems like every category of company is utilizing a celebrity spokesperson these days: Time Warner has Bobby Flay and Bill Cowher AT&T has Grant Hill and Gordon Ramsay SmartWater has Jennifer Aniston Priceline has William Shatner GoDaddy has Danica Patrick Coca-Cola, Sprint and Nationwide make major investments in NASCAR drivers Oberto Beef Jerky has Richard Sherman Pizza Hut has Blake Shelton and Papa Johns has Peyton Manning And the list […]
Superbowl MVP Russell Wilson Creates Non-Profit To Assist Domestic Violence Victims! We have entered into a time where most NFL athletes, in fact most pro athletes, are shying away from this powder keg of a topic after the Ray Rice and Greg Hardy arrests for domestic violence against their significant others. However, Superbowl MVP […]
Hard to admit. Harder to change. Is your competition cleaning your clock? The following 5 ideas might help you break the glass ceiling that you can’t seem to pierce. 1. Stop being so respectful of your competition! This isn’t a gentleman’s fight. This is war and you better wake up to this reality. Maybe you are on a […]
Hard to admit. Harder to change. Is your competition cleaning your clock? The following 5 ideas might help you break the glass ceiling that you can’t seem to pierce. 1. Stop being so respectful of your competition! This isn’t a gentleman’s fight. This is war and you better wake up to this reality. Maybe you are on a […]