In fact, the timing couldn’t be better! We are 6 months from lighting the torch in Rio 2016 and this Olympic Games may be one of the most visually stunning games in recent history. The backdrop of the South American behemoth, Brazil and the glorious city of Rio will juxtapose the Olympics in a glow […]
One of the most frequent questions I get from corporate clients is when should I engage a social media influencer? It doesn’t even have to be a “celebrity” influencer, but just someone with a significant number of followers. Enough followers, that it moves you to engage their audience. Social media influence is a form of […]
I have been a full-time entrepreneur since 1996! That is remarkable since I am not sure I really even thought about it until I had this epiphany that working for my current employer was a waste of my time. A dead end job going nowhere fast. Like so many of you out there, I had […]
The noise.. There is so much of it. Traditional advertising. Direct response. Email Spam. Being Cookie’d. Everyone “knowing” my search habits, my buying habits, my sleep patterns, ahhhhhh!!!!!! With all of this clutter and the never ending work day, how are brands going to impact their consumer and anyone with a predisposition to engage the […]
I have been an entrepreneur for over 20 years now. I started my business in 1995 with a $3,000 tax refund check and the self belief I could do something better than anyone else, even if I didn’t know what that “something” was. That is the true spirit of being an entrepreneur. You see an […]
Youth vs. Sales Experience For all of you other half Centurians, we need to stick together. These up and comers with no real sales experience think we are ready to be knocked off the wall. I say to hell with that, we have what the next generation doesn’t… yet. Experience! That’s right I said the […]
In 2013, I found myself on the verge of bankruptcy. I split with a company I was doing business with and it created a huge financial hardship. 50% of my company’s revenue was derived from this relationship. My fixed costs and overhead were predicated on the revenue I was generating through this company. I was […]
Last night I had the distinct pleasure of being in attendance at the stunning Beverly Wilshire for the 45th Anniversary celebration of the Sheba Medical Center! The medical center is what I would call the last bastion of cooperation of Palestinians and Jews in the Middle East. The Medical Center doesn’t turn away anyone in […]
Change for the sake of change, is never a good thing. ESPN, the industry leader in creating, covering and analyzing sports and sports programming is making some moves. I find it refreshing when an industry giant is proactive not reactive. It would be so easy for ESPN to just sit on its corporate ass and […]
What every brand covets is an educated consumer with a predisposition to buy their products and/or services. Unfortunately, very few brands and their agencies have a solid plan that works for customer acquisition via social media. Sure, sure, every social media agency will tell you about the one client they “blew up” their client’s Facebook […]