The Influencer Shift: Why Brands Are Moving Away from Micros & Prioritizing Whitelisting in 2025
The influencer marketing landscape is shifting once again. While micro-influencers have dominated brand strategies in recent years, a noticeable move toward larger creators and paid amplification strategies is reshaping the industry. As we head into 2025, whitelisting is more critical than ever, and Instagram is reclaiming its spot as the hottest platform for brands and […]