Here’s our corporate consulting tips to properly assess a celebrity’s social media usage before launching headlong into a celebrity social media campaign. I am in a very unique position based on having represented numerous high profile celebrities with large numbers of social media followers across Twitter, Instagram, Facebook, Vine, YouTube and others, while also providing corporate […]
Just in case you don’t know, the picture above is of my hip replacement… that went horribly wrong. March 10, 2010, I went to Brigham and Women’s Hospital for what was described as a routine hip replacement. They had done thousands before. “No problem” seemed to be the quote of the day. Well, needless to […]
Most companies who are thinking about hiring World Series MVP Madison Bumgarner as their corporate spokesperson are out of their minds! In the world of supply and demand, here is what I know. Madison Bumgarner’s agent went to bed with a smile on his face and woke up in a panic attack! Why? Here are […]
In today’s day and age, are good salespeople undervalued? We think so! My experience in 28 years of sales is that you can help someone be a serviceable earner, but only G-d almighty can create a great salesperson! That’s a fact! If you are in the business of hand holding and coddling, then you will disagree with […]
It seems like every category of company is utilizing a celebrity spokesperson these days: Time Warner has Bobby Flay and Bill Cowher AT&T has Grant Hill and Gordon Ramsay SmartWater has Jennifer Aniston Priceline has William Shatner GoDaddy has Danica Patrick Coca-Cola, Sprint and Nationwide make major investments in NASCAR drivers Oberto Beef Jerky has Richard Sherman Pizza Hut has Blake Shelton and Papa Johns has Peyton Manning And the list […]
Hard to admit. Harder to change. Is your competition cleaning your clock? The following 5 ideas might help you break the glass ceiling that you can’t seem to pierce. 1. Stop being so respectful of your competition! This isn’t a gentleman’s fight. This is war and you better wake up to this reality. Maybe you are on a […]
Hard to admit. Harder to change. Is your competition cleaning your clock? The following 5 ideas might help you break the glass ceiling that you can’t seem to pierce. 1. Stop being so respectful of your competition! This isn’t a gentleman’s fight. This is war and you better wake up to this reality. Maybe you are on a […]
Timing is everything, right? Well if you are considering hiring a celebrity to represent a product, service and/or company there is no better time to link up with a celebrity and here is why! The following are five (5) reasons it’s time to get off the sidelines and in the game of having a celebrity spokesperson: […]
Yep, I said it. And in fact it is true! Without social media, how would we find out stranger’s deepest, darkest secrets? Who they are dating? What they did or wore on a date in explicit details, now with video and pictures. The voyeur in all of us reads, watches and looks at “content” not […]
I am asked 20 times a day about whether or not a certain celebrity is a good fit? Or how much is such and such going to cost? Will this Reality TV star be good doing PR for the client? On and On and On…. And truth is, it never gets old! I actually love […]