Evan Morgenstein, visionary and CEO of such iconic agencies as PMG Sports, CelebExperts and Celebrity Trending 10 has started a boutique agency, The Digital Renegades, a division of CelebExperts LLC, focused on representing the best of the best in social media influencers over multiple platforms including Instagram, TikTok, Facebook and SnapChat. Even in trying times, […]
I am constantly asked by media, companies and friends… Who are the real winners and losers of the Sochi 2014 Olympic Games? And ultimately everyone wants to know: what is an Olympic medal, Gold, Silver or Bronze worth in marketing dollars? Robert Tuchman of Goviva recently told ABC News that Olympic ‘rookies’ such as slopestyle […]
It’s never too late in the ever changing world of budgets to secure a celebrity spokesperson for an upcoming campaign. What has changed since the Economy tanked in 2007/2008 is that many companies now will not plan over the summer, negotiate over the fall and buy celebrity Talent in November and December! Now, PR agencies […]
99 percent of the potential clients that contact CelebExperts (www.celebexperts.com) ask first about costs and secondarily about how they find the celebrity that fits their campaign, what types of benefit can they get from this relationship or even the most basic 411 on utilizing someone who is famous to influence your customer! PRICE doesn’t equal […]
America’s sweetheart and universal sex icon Marilyn Monroe has just signed on to be Sexy Hair’s new celebrity spokesperson for their upcoming campaign debuting in the fall of 2013. Marilyn Monroe has been resurrected from the grave and is bringing sexy back- way back. The “Styles Change. Sexy is Forever” campaign will feature traditional print, […]
On-line start up Adly (adly.com) is trying to make a splash in the world of celebrity endorsements. Is their service good or bad for prospective Celebrity talent buyers? I guess the answer is it just depends on what you do and what you need in the multi-billion dollar Celebrity Acquisition space. Adly’s services focus on […]
Duck Dynasty draws a bigger audience on its season finale than either CBS’ Two and a Half Men, Hawaii Five-O or How I Met Your Mother does on their big splashy network shows! This should surprise no one! Reality TV shows such as Duck Dynasty, Storage Wars, Survivor, The Amazing Race and Chopped have killed […]