Azuna is an all natural plant based odor eliminator hired by CelebExperts to handle not only their influencer network but also their celebrity and athlete endorsements. With the goal of reaching real estate agents to encourage realtors to give Azuna as a closing gift and stress the necessity of it for new homers, CE sourced, […]
Azuna Fresh (www.azunafresh.com), a whole home all-natural indoor air odor eliminator out of Buffalo, NY, has chosen digital and influencer marketing agency CelebExperts (www.celebexperts.com) to handle influencer acquisition, planning, influencer driven e-commerce and activation. Azuna Fresh, which is manufactured in the United States,has exploded in the all- natural air freshener and cleaner market. Its focus is […]
Wow, what an insane and completely unexpected implosion the pandemic has been in the world of social media influence. Prior to the pandemic, social media was part of the marketing mix for most brands, from start-ups to the top 5 brands in each industry. With the total collapse of the retail infrastructure as we knew […]
TEXT: VALERIE STEPANOVA Kicking off the Spring 2021 season in proper style and form, GUESS launches their brand new Activewear range — and this time, the iconic denim and lifestyle retailer enlisted no other than Jen Selter to represent their newest collection. The OG in social media fitness, she began her career as a teenager […]
I want to share some thoughts I have about Influencer marketing. I am neither selling anything or promoting my company. Just a convo…. Have any of you worked on an influencer campaign in the last year that didnt produce the expected ROI? We all have correct? There are many reasons why. Here are a few. ROI expectations are so not […]
For 20 years, I worked at agencies and then my own firm(s) at booking athletes, celebrities and experts on endorsements which could just include utilization of their picture, image and likeness and could extend to a much more elaborate activation including SMT’s, PR campaigns, on-site appearances, motivational speeches, trade show appearances, etc. If you are […]
Super Bowl Matchup, who wins: Football or Ads? As yet another Super Bowl approaches, we take a look at some of the biggest game of the year’s most memorable campaigns, and what’s in store for this year In order to develop a successful and effective marketing campaign and partnership focused on a celebrity, the timing, […]
Having worked with the top social media influencers in the world, as well as start ups and Fortune 500 companies alike, I am proud to say I have made it out alive and well. Better yet, I am ready to continue to work with influencers and corporations on some incredible campaigns. However, that doesn’t […]
Dunkin’s new Beyond Sausage Sandwich has hit the TV screens and media harder than ever. The collaboration is named Launch of the Beyond Collection by Dunkin’ x Snoop, where Dunkin’ is inviting all guests to try samples of the Beyond Sausage Sandwich at their restaurants nationwide on January 24 and 25. Inspired by Snoop Dogg‘s […]
Online e-commerce giant Amazon has announced that as part of their massive July 15, 2019 Prime Day, they have enlisted some of the biggest names in the world of celebrity, sports and pop culture to bring the message to the consumers that Prime Day will be for 48 hours for the very first time and […]