Companies are rushing to hire a celebrity brand ambassador as celebrity marketing influence reaches an all-time high in 2015. I don’t think 50+ years ago when Babe Ruth or Ronald Reagan were pitch men for various products and services that anyone understood just how important celebrities would eventually become in all facets of public influence […]
Celebrity Spokespeople have been linked to overwhelming success in trade show marketing. Having worked with companies associated with the Consumer Electronics Show (CES) for almost 10 years now, it is no surprise how important a celebrity is and always will be in the world of selling consumers on the “cool” factor of new technology. In […]
Is 2015 the year of celebrity marketing campaigns on social media? Good question. The world of executing traditional celebrity endorsement deals is dead! Companies and brands are becoming unwilling to hire a famous celebrity spokesperson just for the sake of having a name associated with company branding. Companies want engagement, and they want it fast. Social media […]
According to CelebExperts President and CEO Evan Morgenstein, established brands aren’t the only ones who could benefit from a celebrity social media campaign. There is a common fallacy that small businesses can’t afford or scale up to utilize a celebrity spokesperson. Well I say that is utter crap. It is usually your “business advisors” and/or […]
CelebExperts explains why Duck Dynasty’s Willie Robertson is More Marketable in the World of Celebrity Acquisition Than Brad Pitt! Your first reaction is, Evan you are crazy! I tell you I can prove it. While Brad Pitt does hold the title of former People Magazine Most Beautiful Person In The World and has many hit movies, Willie […]
The popular ABC entrepreneurial business TV series has provided an opportunity for small businesses to gain a leg up on their competition. It is undeniable that every small business owner, entrepreneur and Mr. Wonderful wanna-be tune in every week to new episodes of Shark Tank on ABC or re-runs on CNBC to see how the next group of future […]
I am often drawn to all of these so called experts that have LinkedIn pages that are chock full of self created experiences and “expertise.” It’s almost comical. Whether they are at a big firm or a boutique agency, do they really understand what the client needs? Or is it a classic example of a middleman working for […]
I am often drawn to all of these so called experts that have LinkedIn pages that are chock full of self created experiences and “expertise.” It’s almost comical. Whether they are at a big firm or a boutique agency, do they really understand what the client needs? Or is it a classic example of a middleman working for […]
When it comes to celebrities building their brand and image, nothing could be more detrimental than the release of nude photos without their consent. While some celebrities will utilize this “tactic” for fame and fortune, the vast majority of celebrities shutter to think about that day when they get a call or see intimate images of themselves […]
Let the CelebExperts team break down the best tips for your crowdfunded company when looking to hire a Celebrity spokesperson for your next ad campaign. As an outside, retainer based agency we are seeing more and more crowdfunded companies searching for Celebrity spokespeople. Big names to generate big sales for their products or services. Problem is […]