I am quite sure the executives at Wasserman Media Group are just fine with the way the U.S. Women won the 2015 FIFA World Cup in glorious fashion over Japan. Wasserman reps many of the top U.S. women’s World Cup players including the face of the sport for years, Alex Morgan. Wasserman has done an amazing […]
If you have not heard of Periscope, you better hurry up an ask your teenager about it before you miss the boat! A combination between Vine, YouTube, Facebook and your therapist’s couch, Periscope provides more of a 360 degree engagement with the person or people who are in the video. Periscope allows for it’s members […]
Whether it is Olympic icon Mark Spitz shown above at a speaking engagement this week at George Washington University or multiple Olympic Gold medalist, Nastia Liukin on Dancing With The Stars, Olympic greatness never dies. Very much like being a Super Bowl champion, Daytona 500 winner or a World Series MVP, once you win Olympic […]
What is an A-list movie star worth to your business? Not as much as a celebrity spokesperson from the cast of Pretty Little Liars! But you say A-list movie stars are the holy grail of the celebrity world! Well, maybe during award season but definitely not for agencies looking to help their clients influence potential […]
Celebrity branding, when executed correctly, can be a game changer for any business. That is what drives us here at CelebExperts every day – the chance to create something monumental with your business. Working with a celebrity may sound risky, but that’s why you’re reading this, isn’t it? You’re a risk taker, and celebrity […]
One thing is for sure: securing a retail or online reseller is tough, but not nearly as tough as selling through! Anyone that has ever had a product on a shelf knows that feeling once you hit the “send” button on inventory and your hard earned money is turned into product and shipped, and you […]
In the last week my firm solidified deals for a fitness manufacturer, a trade organization, a consumer product in a DRTV campaign, and a diet-tea brand for different celebrities. That is 1/20th of the deals that are rolling around in my office this week. Between CelebExperts and PMGSports, we have 100+ deals on the board […]
Every day my inbox is filled with questions from small businesses, start-ups, crowdfunded through Inc. 500 companies wondering, pondering the what if’s of celebrity marketing as their secret sauce to better ROI. Every industry is full of great products engineered by amazing entrepreneurs searching for the holy grail of small business marketing strategies. In many […]
The 2015 Consumer Electronics Show was a small glimpse into the strategies of celebrity marketing for companies in 2015. Hard to believe another Consumer Electronics Show has come and gone. So much hype; So much flash! The lessons of this year’s show are as diverse and complex as the global economy itself. Where do we start? […]
As a corporate consultant and talent manager for 20+ years, I have booked millions of dollars in motivational, inspirational keynote speakers. For inquiring businesses, the question always comes back to, “who is the best speaker fit for my event”? This is a tough question. The following is a list of questions you must ask yourself […]